Successful release for Louise Bondebjer’s cookbook “Swedish Kitchen Stories” at PotteryJo in Stockholm

Successful release for Louise Bondebjer’s cookbook “Swedish Kitchen Stories” at PotteryJo in Stockholm

Focus on joy, work with simplicity, and dare to mix old with new. Sprinkle a feeling of togetherness, and the equation adds up completely. Louise Bondebjer, food creator and author, shares the same values as PotteryJo when it comes to creating a successful and inspiring dinner experience. Therefore, it felt natural for both parties to arrange the release event for Louise Bondebjer’s new book “Swedish Kitchen Stories – recipes, cultures and tradition” at PotteryJo’s showroom in Stockholm.

PotteryJo believes in supporting people who inspire you. When Louise Bondebjer contacted Johanna Hampf about a book release event, there was no doubt that PotteryJo wanted to be part of it. PotteryJo’s showroom in Stockholm opened the door for a cozy event on the 18th of September, inviting people to step inside and get inspired. During the event, they were also able to enjoy a breakfast consisting of steaming hot coffee or tea, and Louises’s homemade crispbread with marmalade and cheese. Louise was signing and selling her cookbook “Swedish Kitchen Stories – recipes, cultures and tradition”, and the customers were at the same time able to buy products from PotteryJo.

– The concept was great! My cookbook, together with PotteryJo’s tableware and the showroom itself, created an inspiring environment. It was a lovely way of influencing the customers to start cooking – they returned home with both tableware and recipes, says Louise Bondebjer.

Both Louise and Johanna work with food and decorations in mind, and share many views – for example using seasonal ingredients and mixing old details with new. Read more about Louise Bondebjer's view on food and inspiration here!

About “Swedish Kitchen Stories – recipes, cultures and tradition”
Louise Bondebjer launched “Swedish Kitchen Stories – recipes, cultures and tradition” in May this year. The book contains beautiful pictures together with nice seasonal recipes, and gives the reader a feeling of Sweden's food culture. The book is available in both Swedish and English.